NERDC Scheme · Free Scheme of Work
Marketing Scheme of Work for SS1 to SS3
Marketing moves from core concepts and the marketing mix in SS1, through distribution, branding, and consumer behaviour in SS2, into international marketing and e-marketing by SS3. Below is the full NERDC scheme of work for all three levels, so you always know exactly what comes next.
SS1 Marketing
First Term
| 1. | Introduction to Marketing I |
| 2. | Introduction to Marketing II |
| 3. | Marketing Concepts |
| 4. | Classification of Products I |
| 5. | Midterm Examination |
| 6. | Classification of Products II |
| 7. | Midterm Break |
| 8. | Marketing Mix |
| 9. | Marketing Environment |
| 10. | What Do Markets Do |
| 11. | Revision |
| 12. | Examination |
| 13. | Closing |
Second Term
| 1. | Consumer Behaviour |
| 2. | Organizational Buying Behaviour |
| 3. | Marketing Plan |
| 4. | Advertising I |
| 5. | Midterm Examination |
| 6. | Advertising II |
| 7. | Midterm Break |
| 8. | Pricing Strategies and Determinants |
| 9. | Promotion |
| 10. | Merchandising |
| 11. | Revision |
| 12. | Examination |
| 13. | Closing |
Third Term
| 1. | Advertising (Media Types) |
| 2. | Pricing Strategies and Determinants |
| 3. | Promotion I |
| 4. | Promotion II |
| 5. | Midterm Examination |
| 6. | Merchandising I |
| 7. | Midterm Break |
| 8. | Merchandising II |
| 9. | Merchandising III |
| 10. | Distribution |
| 11. | Revision |
| 12. | Examination |
| 13. | Closing |
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SS2 Marketing
First Term
| 1. | Transportation |
| 2. | Warehousing |
| 3. | Structure and Market Unions for Sales of Goods |
| 4. | Meaning and Roles of Facilitators |
| 5. | Midterm Examination |
| 6. | Marketing of Mineral Products |
| 7. | Midterm Break |
| 8. | International Marketing |
| 9. | Organizing for International Marketing |
| 10. | Application of ICT in International Marketing |
| 11. | Revision |
| 12. | Examination |
| 13. | Closing |
Second Term
| 1. | Planning for Personal Marketing Outlet |
| 2. | Purchasing, Supplying and Merchandising of Goods and Services |
| 3. | Marketing of Services |
| 4. | Consumer Behavior |
| 5. | Midterm Examination |
| 6. | Product Life Cycle |
| 7. | Midterm Break |
| 8. | Branding and Packaging |
| 9. | Pricing Policies and Strategies |
| 10. | Channels of Distribution |
| 11. | Revision |
| 12. | Examination |
| 13. | Closing |
Third Term
| 1. | Sales Promotion |
| 2. | Advertising |
| 3. | Personal Selling |
| 4. | Public Relations in Marketing |
| 5. | Midterm Examination |
| 6. | Consumer Protection |
| 7. | Midterm Break |
| 8. | Contemporary Issues in Marketing |
| 9. | Careers in Marketing |
| 10. | Revision |
| 11. | Examination |
| 12. | Closing |
SS3 Marketing
First Term
| 1. | International Marketing |
| 2. | Importance of International Market |
| 3. | International Trade System – Import and Export Trade |
| 4. | Market Decision and Reasons – Wider Market, Escape from Competition |
| 5. | Midterm Examination |
| 6. | Features of International Market |
| 7. | Midterm Break |
| 8. | Legal, Social, Cultural and Demographic Features of International Market |
| 9. | Approaches to International Market |
| 10. | Regulations Guiding International Marketing |
| 11. | Information and Communication Technology (ICT) in International Marketing |
| 12. | Revision |
| 13. | Examination |
| 14. | Closing |
Second Term
| 1. | Internet Browsing and Electronic Marketing |
| 2. | Planning for a Personal Marketing Outlet |
| 3. | Identifying a Good Marketing Location and Setting Up/Operating a Marketing Outlet |
| 4. | Purchase and Supply of Goods |
| 5. | Selling and Bargaining Skills |
| 6. | Fund Management |
| 7. | Midterm Break |
| 8–11. | Revision |
| 12–13. | Examination |
| 14. | Closing |
A Few Things Worth Knowing
Why does international marketing appear at both SS2 and SS3?
SS2 introduces international marketing alongside transportation and distribution, while SS3 goes deeper into trade systems, regulations, and e-marketing, building directly on that foundation.
Does this scheme apply nationwide?
The core topic sequence follows the national NERDC curriculum, though individual schools sometimes adjust pacing around their own midterm and exam dates.
Can I get the lesson notes already written?
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